The luxurious and powerful “Made in Sviden” monsters, which cost three million euros each, have been thriving on the small market that was previously reserved for Latin supercars for a quarter of a century with the design and performance of the “supercar” made by “Koenigsegg”.
With the Saab and Volvo, Sweden in the 20th century offered limousines with a strict Lutheran austerity architecture that set themselves as a measure of safety and sobriety.
But in the studios of “Königsega” in Engelholm, a southern coastal village, everything goes the opposite: elite workers recruited from all over the world “arrange motorized diamonds” like F16 fighter jets, which are sold at the price of gold.
“When I started (…), I said to myself‘ why would anyone buy one of my cars, it’s an unknown brand, an unknown person, from a country not known for sports cars ’,” explains the brand’s founder, Christian von Koenigseg. “I told myself that they really have to stand out (…) otherwise there is no reason for me to be in the market,” he added.
If “Bugatti” and “Pagani” start fast, you have to go even faster, move the boundaries of the car, increase performance, he said.
As early as 2002, just eight years after its launch, the “Kenigsega” CC8S engine was declared the Guinness World Record as the most powerful in the world. Two years later, the “Kenigseg” CCR won the title of the most powerful mass-produced car in the world.
In 2010, the “Agera RS” model came. In 2017, he crossed the “400 km / h” mark, reaching a speed of 447.19 kilometers per hour, which was unheard of for a mass-produced car, but he was overthrown by the “Bugatti Chiron Super Sport 300+” and its 490, 48 km / h.
“They achieved it on a closed race track, but we achieved it on a public road ((). Our record was set thanks to a series-produced car while the ‘Chiron’ was a prototype, before the series, ”defends Christian von Koenigseg. “But it was really impressive,” admits the 40-year-old.
Although the records are “not negligible”, the most important thing is “the overall performance of the car”, says Von Koenigseg.
This big, strong man, from a family “with little interest in cars”, says that it was his passion from a young age: “The only thing I read were car magazines”.
The “Königsega” saga begins in 1994. It took Christian von Koenigsegg barely ten years to present the “Koenigsegg CC8S” – his first model, at the 2003 Geneva Motor Show. Sixteen more models will be seated, of which only six will be produced.
“Kenigseg” is still a rarity: at the end of 2019, that company estimated the number of its cars in traffic in the world at 250.
The customer profile is kept secret. It is said that among them are boxer Floyd Mayweather and Swedish football star Zlatan Ibrahimovic.
These fans of super-cars have to pay millions of euros for them: the last jewel of “Koenigseg”, “Jesko”, was sold for about three million. All 125 copies were sold in just two days. Production should start this year, in 2020.
It takes seven to eight months to build a car like the Regera. It is filigree work.
“This way of working is very different from the usual production, it can look like making jewelry,” explained Marijan Gado, production manager.
In 2020, “Koenigseg” plans to launch a new model, the basic version of which will cost around one million euros. but, although cheaper than others, “they will be handmade in the same market niche,” said Christian von Koenigseg.