Brand sustainability in the digital ecosystem

From the seminar

On Wednesday, November 6, at the Hilton Podgorica hotel, Lazar Džamić held a seminar entitled “Building a brand in a world of easy ignoring – from interrupting ads to the desire for content.” The seminar was held as part of the Podgorica Autumn, an annual event initiated by the agency BI Communication from Podgorica, with the support of the Ministry of Science, Telemach and Yellow Event. The goal of this training is to provide guest appearances of excellent lecturers who will enable the Montenegrin interested public to adopt the accumulated multi-layered knowledge about current trends and trends in communications, marketing, management, business, market, digital business.

Lazar Džamić is one of the leading digital strategists in the world, a lecturer at the Department of Digital Marketing at the Faculty of Media and Communications at Singidunum University, a writer and former head of brand planning at Google’s European headquarters. He is a digital training specialist and one of the first digital lecturers at IDM (Institute of Direct Marketing). This is his first all-day open seminar in Montenegro.

The seminar discussed the directions of standardization and upgrading of the basic postulates of marketing in the current market conditions, ways of maintaining attention in the digital ecosystem, and specific, practical advice to interested participants. How to avoid being ignored or, better yet, how to deserve to be chosen in a digital ecosystem, cluttered with diverse information, are questions that plague all marketers and to which they have received comprehensive answers at this seminar.

The all-day training was attended by prominent representatives of the best Montenegrin banks, insurance companies, mobile operators, hotel groups, energy market leaders, marketing communications and mediation agencies, state and local governments, as well as individuals who deal with market communications on their own.

We believe that it is valuable for Podgorica and Montenegro to make available the knowledge of true experts and experts with relevant professional biographies, because only by expanding personal boundaries can we increase the knowledge of the profession, and thus the level of professional and ethical business of industry and the business community, said Ljiljana Burzan Nikolic. executive director of BI Communication.